Decision Lantern

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Which email marketing plan fits my list size?

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Small teams comparing email platforms as their audience and sending volume grow. The decision this page isolates is narrow on purpose: translate subscriber count, sending frequency, team size, and feature needs into a platform-planning profile. List size and send volume force a plan change more often than a feature page does.

Build your usage profile

Planning profile

Starter

4,000 estimated email sends per month

Compare plans with at least:

  • At least 1,000 marketable contacts
  • At least 4,000 email sends per month
  • 2 user seats

Example products for Which email marketing plan fits my list size?

Real products that fit this planning category. Specs come from the manufacturer’s product page. These are examples, not rankings. The links are official product pages—not affiliate links yet.

Open a matching official example

Compare the official examples

The table below is a side-by-side of the official examples on this page. Columns are published facts—maker, planning class, and notes taken from the official page—not scores. Constant Contact Standard, MailerLite Growing Business, and GetResponse Plus are included so you can see how classes differ, then open the official page for the current specification.

Published facts for the example products on this page. Not a ranking.
ExampleMakerPlanning classesPublished notes
Constant Contact StandardConstant ContactStarter, GrowthEmail + CRM; Contact-based plans; Automation on paid tiers
MailerLite Growing BusinessMailerLiteGrowth, AdvancedSubscriber tiers; Automation; Siteless landing pages
GetResponse PlusGetResponseGrowth, AdvancedAutofunnels; Webinars add-on; Seat and list limits

What to verify before you buy

Measurement notes

Measure: Use current subscribed contacts, not the leftover unsubscribed pile. Multiply list size by sends per month to get volume. Note whether you need seats for more than one person and whether automation is required or just a newsletter.

Example: 3,000 subscribers sent weekly is about 12,000 emails a month. That is usually still a starter or growth class. Add a 5-person marketing team and abandoned-cart flows, and the class jumps before the list does.

Avoid: Picking a tool for a 50,000-person list you hope to have. You pay for contacts and features you do not use, then still outgrow the automation cap later.

How this estimate works

Multiply marketable subscribers by planned campaigns, then elevate the planning profile when team access, automation, or commerce requirements add operational complexity.

Know the limits

  • This calculator does not quote a provider price or account for taxes, discounts, overages, SMS, transactional email, or inactive-contact billing.
  • Provider definitions, limits, features, and prices can change; verify them on the provider's pricing and terms pages.
  • Deliverability, integrations, support quality, and migration cost require separate evaluation.

Frequently asked questions

How does the email marketing cost calculator work?

It converts the published inputs on this page into a planning class using a published rule. Multiply marketable subscribers by planned campaigns, then elevate the planning profile when team access, automation, or commerce requirements add operational complexity. The headline is a class such as Starter, Growth, and Advanced, not a vendor ranking.

Is Constant Contact Standard better than MailerLite Growing Business?

This page does not rank Constant Contact Standard, MailerLite Growing Business, and GetResponse Plus. Constant Contact Standard and MailerLite Growing Business are listed because they are real products with official pages that map to different or overlapping classes. The useful question is which class matches your inputs.

Do the product links earn Decision Lantern a commission?

Not on this page. The example links go to official manufacturer or service pages. If compensated links are added later, the disclosure on this page will say so in plain language.

Sources

  1. Brevo pricing, Brevo. Retrieved .

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