Decision Lantern

Software and business calculator

Funnel-builder selector

Reviewed Skip to the planner

Marketers choosing a funnel host. The decision this page isolates is narrow on purpose: translate funnels and contacts into a funnel class. Seats, volume, and included limits usually decide the class before a brand name does.

This page produces an explainable category or size so options can be compared without a product ranking. The calculator does not rank ClickFunnels, GoHighLevel, and Unbounce. It produces an explainable class so ClickFunnels Basic, GoHighLevel Starter, and Unbounce Convert can be compared as examples of that class.

The working method is: Convert the inputs into a published planning class using the method on this page, then compare official product pages that match that class. Planning notes are grounded in ClickFunnels. This page does not quote a price or rank a brand.

How to use this calculator

Marketers choosing a funnel host. Translate funnels and contacts into a funnel class. If you can answer live funnels, this page can produce a class you can shop against.

What this page will not do

  1. Enter the planning inputs

    Choose a funnel class by recording live funnels. Use real measurements or counts, not a rounded marketing number.

  2. Keep optional extras off until they are real

    This tool has no optional add-ons. If a number is uncertain, calculate a range and keep the more conservative class.

  3. Read the planning class

    Calculate class and treat the headline as a class, not a product name. Matching examples below follow Starter, Growth, and Advanced.

  4. Compare official pages, then verify

    Open the official page for each example in that class. Confirm current specifications, dimensions, and terms. Decision Lantern does not quote a live price or complete an install review.

Planning classes on this page

Starter
Example: ClickFunnels Basic
Growth
Example: ClickFunnels Basic, GoHighLevel Starter, Unbounce Convert
Advanced
Example: GoHighLevel Starter

Choose a funnel class

Planning class

Growth

Compare options with at least:

  • Compare official product pages in this class
  • Specifications can change and must be verified

Example products for Funnel-builder selector

Real products that fit this planning category. Specs come from the manufacturer’s product page. These are examples, not rankings. The links are official product pages—not affiliate links yet.

Compare the official examples

The table below is a side-by-side of the official examples on this page. Columns are published facts—maker, planning class, and notes taken from the official page—not scores. ClickFunnels Basic, GoHighLevel Starter, and Unbounce Convert are included so you can see how classes differ, then open the official page for the current specification.

Published facts for the example products on this page. Not a ranking.
ExampleMakerPlanning classesPublished notesOfficial page
ClickFunnels BasicClickFunnelsStarter, GrowthFunnels; CheckoutClickFunnels Basic official page
GoHighLevel StarterGoHighLevelGrowth, AdvancedCRM + funnels; SaaS modeGoHighLevel Starter official page
Unbounce ConvertUnbounceGrowthLanding pages; PopupsUnbounce Convert official page

Which example fits which class

ClickFunnels Basic

ClickFunnels

ClickFunnels Basic from ClickFunnels is an example in the Starter and Growth class. Published notes on the official page include Funnels and Checkout. Keep it in the shortlist when your result lands in that class, then confirm the current specification before you buy.

GoHighLevel Starter

GoHighLevel

GoHighLevel Starter from GoHighLevel is an example in the Growth and Advanced class. Published notes on the official page include CRM + funnels and SaaS mode. Keep it in the shortlist when your result lands in that class, then confirm the current specification before you buy.

Unbounce Convert

Unbounce

Unbounce Convert from Unbounce is an example in the Growth class. Published notes on the official page include Landing pages and Popups. Keep it in the shortlist when your result lands in that class, then confirm the current specification before you buy.

What to verify before you buy

How this estimate works

Convert the inputs into a published planning class using the method on this page, then compare official product pages that match that class.

Know the limits

  • This page does not quote a price or rank a brand.
  • Manufacturer specifications and program terms can change and must be verified on official pages.
  • The result is a planning category, not a safety, medical, legal, or install guarantee.

Frequently asked questions

How does the funnel-builder selector work?

It converts live funnels into a planning class using a published rule. Convert the inputs into a published planning class using the method on this page, then compare official product pages that match that class. The headline is a class such as Starter, Growth, and Advanced, not a vendor ranking.

Is ClickFunnels Basic better than GoHighLevel Starter?

This page does not rank ClickFunnels Basic, GoHighLevel Starter, and Unbounce Convert. ClickFunnels Basic and GoHighLevel Starter are listed because they are real products with official pages that map to different or overlapping classes. The useful question is which class matches your inputs.

Can I treat the result as a buying recommendation?

This page does not quote a price or rank a brand. Use the class to decide what to read next, then verify fit, terms, and installation requirements on the official page and with a qualified installer when the product needs one.

Do the product links earn Decision Lantern a commission?

Not on the current preview. Links go to official manufacturer or service pages. If compensated links are added later, the disclosure on this page will say so in plain language.

What should I verify after I get a class?

Confirm the current specification, dimensions or plan limits, and any program terms on the official page. Manufacturer specifications and program terms can change and must be verified on official pages. The next editorial review for this page is due 2026-11-14.

Why these 3 examples?

They are real software and business options with an affiliate program on file and an official product page. ClickFunnels, GoHighLevel, and Unbounce appear because each one can represent at least one planning class on this page, not because Decision Lantern tested or endorsed them.

Sources

  1. ClickFunnels pricing, ClickFunnels. Retrieved .

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